The Laws of Professional Influence

alt The 11 Fundamental Principles of Professional Influence

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P.I. Law #1 - Be the guy that designs the form

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P.I. Law #2 - The "Red Test Kit" Principle

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P.I. Law #3 - Use Social Proof

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P.I. Law #4 - Logic has nothing to do with it

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P.I. Law #5 - The Romeo and Juliet Principle

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P.I. Law #6 - The Johnny Carson Principle

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P.I. Law #7

The $8.00 Potato

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P.I. Law #8 - Touchdowns & Tacklers

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P.I. Law #9 - The Curious George Principle

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P.I. Law #10 - Learn How to Feed The Chickens

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