Buy Back your product

Are they resistant? Then simply



A Professional Influence lesson on Time Distortion for persuasion

This week's feature article is on a great technique that can be used regardless of what you sell. Like so many techniques and patterns within the PROFESSIONAL INFLUENCE system, there are numerous other techniques layered within this one.

The "BUY IT BACK" technique incorporates future pacing. In order to do this right, I would recommend that you take out a piece of paper and write down the following three pieces of information. Avoid worrying about this being complicated; you will only need to write this information down once. After two or three times practicing, you will notice that this technique is performed easily and effortlessly.stickmanwithpen

First: Write down all of the future benefits of your product.

Second: Write down anyone other than the prospect who would benefit from your product or service.

Third: Write down the emotional benefits of your offering. (Some will argue that their product or service has no emotional benefit. I would challenge you to think past what your current sales managers are telling you. Every product or service has an emotional benefit. EVERY PRODUCT!)

Ok, did you write those down? Great, now that you have that information, practice by future pacing ownership of your product or service. Once you do that, use a hypothetical scenario in which you "buy it back" the program for exactly the same amount of the investment you are asking for today.

It is really quite simple. This week we have received a large amount of email from sales professionals in the furniture industry. Many of them tell me that their biggest challenge is getting the husband to move forward. With that in mind, here is our first example.


Professional Influencer: "Bob, I can appreciate your concern. In order to own the entire family room set, there will be an initial investment of $4000.00. If you would, however, I would like the two of you to pretend that it is 6 months from now. The two of you and your three kids have enjoyed this room. Johnny and Erika (Teenage son and daughter) are so proud to have their friends over. The whole family wants to come over to your house to watch the Super Bowl and Mary (Bob's wife) is constantly complimented on her great taste. Now right before Super Sunday, I come to you and offer you the same $4000.00 back for this amazing set of family room furniture and you can return back to your current furniture. Now Bob, I gotta think you would tell me to keep the money, am I right?"

Bob: "Ya, I guess you're right."


Professional Influencer: "John, the final proposal for your company's new computer system is $40,000. Before you move forward with this proposal today, let's imagine that you have had these computers installed; and have been using them for one year. Sally, your Director of Operations, now has a big smile on her face because her job is so much easier than it was before. You have been sleeping well at night knowing that your life's work (your company) is in good hands. All of your data is secured to the point that when you are not at work, you are TRULY enjoying your family. Profits are up and employee's retention has never been better."

Now imagine that a competitor see's your success and offers you $40,000 to buy back the whole system, placing you right back where you are today. John, correct me if I am wrong but I would dare say that you would tell him "No way" and show him the door, wouldn't you?"

John: Well yeah.


When practicing this, include other names of people that would benefit from your prospects purchase. When possible get family and friends involved.

Here is the key point though, when buying back the program, make sure that you have painted a solid picture of them and others enjoying the ownership. They must be in the picture.

Why does this work?

Two reasons:

First: Because once someone visualizes themselves owning something, it will hurt them to give it back. "But Mick, they never really owned my product. They just pretended to." I know, and believe me now when I tell you that "pretending" to own is enough to create a feeling of ownership that will be painful to take away.

Second: This will minimalize the actual amount of money that the clients are investing in your product. This is the biggest point of resistance to the sale. By using the "Buy back" technique you have helped to reduce that resistance.

More Examples:


"Bob and Mary, pretend you found a way to purchase this $350,000 home today. Now imagine it is three years into the future. You and your family have enjoyed living in this wonderful neighborhood. Little Sally and Tommy have been able to have their own room. Mary you are close to the school and have enjoyed the peace of mind that comes with being able to walk your kids to and from their new award winning elementary school. Bob, you have done some of the repairs to this home that you were talking about and have been enjoying that garage that you have always wanted. The trees are now grown in and the neighborhood is near completion.

Now imagine that I knock on your door and say that I have a buyer for $350,000. You can take the money and move right back into your old two bedroom home. Bob and Mary, would you accept the offer?"

Vacation Ownership:Stickman vacation lounge

"Bob and Mary, I can appreciate that $15,000 is a considerable amount of money. You obviously want to make the right choice today. Let's do this; pretend that some way, somehow you found a way to get involved in this Vacation Ownership package today. Now pretend that it is five years from today and the two of you have just returned from your third vacation to Hawaii. Two of your three children, Susie and Eric, think this was the best of the three vacations because they learned to scuba dive. Maria though, still likes the first vacation you took because that one was to Disneyworld, Florida. As you look back on the last five years you reflect on all of the great memory's that you have of the five of you spending time together in some of the most amazing places in the world. Your kids have returned to school after every summer vacation with great stories to share with the class. Now they are going on to Jr. High and High School, you only have a precious few years left before they are on to college.

Our company then gives you a call and explains that we are willing to buy back this ownership for the original $15,000 you invested five years ago. You can return to your current vacation lifestyle. Simple question Bob and Mary, would you take the money or would you take the time with your family. Pretty easy answer isn't it?"

People have asked me "Mick, I sell cars and they depreciate in value, how can I use this technique in my business?"

In businesses like this you simply adjust the financial aspect to fit the technique.


Automobile sales:tesla2

"Bob and Mary, You are correct, your monthly payment will go from $300.00 to $550.00 by getting your family into this safe SUV. I sense that you are wondering how this new vehicle is worth the extra $250 per month. Let's pretend that its one year from today. Bob, you have been sending Mary off every day with peace of mind knowing that she and the kids are safe in this roomy SUV. Mary loves being able to drive to her aerobics class after school in the comfort of this nice vehicle. You have taken it on several weekend getaways and Tommy and Sally love the DVD Player in the back. Now imagine that after one year of feeling the way a family does while driving a luxurious vehicle, I come to you and say that you can have your old car back and return to that $300.00 payment. Bob and Mary, I am pretty sure you would tell me to keep the old car, wouldn't you?"

You see the real magic here is that you put them in ownership mode. Once I own something you simply can't take it from me. As mentioned before this will trivializes the financial investment today, which is where most of the resistance comes from.

This one technique alone can be very powerful in the hands of a skilled sales professional.

Sales Training:ProfessionalInfluenceFinalLogoFilesLogo14Logo14

Entrance into our CERTIFIED PROFESSIONAL INFLUENCE seminar is $497.  Let's pretend that you signed up today for our next course.  Now imagine that it is one year from today.  You are the top producer in your company, you are recieving handsome offers from other companies that want someone with your skill set.  You have your certificate on the wall in your office and your employer is finally aware of your true value.  Your family is happy because you discovered in our CERTIFIED PROFESSIONAL INFLUENCE course how to better influence them.  

So you and your family are happy, you are making more monety than you thought possible and your future has never looked brighter.  

Now imagine that I came to you with one of those fancy memory wiping devices that Will Smith uses in the Men in Black movie.  I offer you $497 to wipe your training from your memory.  PISEALRED

Would you take my $497?


So there you have it. It really is as simple as that. You can buy back the very products and services that you are selling. By the way, if you are not signed up for our CERTIFIED PROFESSIONAL INFLUENCE course, maybe you should re-read that last paragraph.


We teach a more indepth version of this topic in our certified course "Professional Influence." You might have already heard that our trainers will actually show you how to formulate "contrast options" into your specific products and services.  You may already know, by now, that employers are attracted to people that are different, new and unique.  Today we have overwhelming scientific proof that sales people that differentiate themselves from the crowd are more successful.  They are more likely to close that sale, get that promotion and have longer lasting relationships. 

Show your employer that you are deadly serious about reaching the companies goals.  Increase your income and line yourself up for the next big promotion.  All of this can and will be achieved when you enroll in the "Professional Influence Certification Course." 

Upon successful completion of this course you will become CERTIFIED!  Your certification goes on the "BIO" page and is registered with the INSTITUTE FOR THE STUDIES OF PROFESSIONAL INFLUENCE (ISPI).  As you read through this you may begin to realize that a link to this bio page can also be a powerful part of your resume. 

Are you ready to take your game to the next level?  If so email us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .  For more information about this and other certification courses simply click here.

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